Social Media Strategies That Can Help Grow Your Business
No matter what business you’re in, it’s increasingly important to be present in social media channels. Not only do these outlets help grow your brand awareness, but they also allow you to connect with and reach out to your customers directly. However, social media can be pretty intimidating, especially if you’re not an expert at promoting yourself on Facebook, Instagram and Twitter. If this sounds like you (or someone else in your business), check out the top social media strategy that can help make social media work for your business growth and success.
#1 Add more value
The best way to build trust and engagement on social media with a social media strategy is to provide a ton of value. There’s no better or easier way to do that than by creating and curating content that’s relevant, informative and educational. If you can deliver all three of these things in your posts, you can grow your brand considerablywithout spending a dime.
#2 Make it easier than ever
Make it as easy as possible for your users to find and engage with you on social media. It’s critical to offer support via multiple channels, including phone and email, but also be on social media. Make it easier than ever for potential customers to interact with your brand.
#3 It’s not just about you
Don’t just think about your own personal social media accounts. If you have employees or run a business, also look at ways that you can use social media to help promote your brand. It’s a great way to reach out to more potential clients and get them interested in what you’re doing and how you can help them improve their businesses. With great content in place, your company should grow faster than ever before.
#4 Create lasting relationships
One of my favorite sayings is, you never get a second chance to make a first impression. Take that to heart when you’re doing business with others. Go out of your way to create lasting relationships that grow into opportunities for future marketing. Getting on social media and making connections takes time, but building those relationships will pay off down the roadand it doesn’t hurt to keep in touch every once in a while.
#5 Have a long-term plan
You don’t need to put out a new status update every hour, but make sure you have a weekly plan in place. Figure out what you want to accomplish each week, and then schedule your updates accordingly. If you miss one or two days of social media marketing activity, that’s OK, just stick to your plan for those days next time around. You can also use social media scheduling tools to help build up content while freeing up some time to get work done outside of social media management.